Capabilities

Healthcare - Research & Development

Business case # 1, for a pan-European pharmaceutical company -

In collaboration with a world-famous research institute, Business effiScience contributed to a two-year product lifespan extension, highlighting a new prescription. A joint epidemiological study was the basis for a scientific publication by the Imperial College London.

Healthcare - Sales Force Effectiveness

Business case # 2, for a leading pharmaceutical firm -

Prior to a key product launch, Business effiScience identified and measured the profiles of GPs with high prescription potential for the new product and identified specific changes to the organisation of the client's salesforce that would maximise the acceptance rate of the product.

Estimated payback: $21M, based on the gap in performance compared with the five preceding product launches.