Science Driven Strategic Advisory

Paris  •  London  •  New York

• Execution cycle
• Business cases
  • Sales & Marketing
  • Healthcare
  • Manufacturing & Engineering
  • Finance
  • Insurance & Reinsurance
    
    

Capabilities

Sales & Marketing

For an international luxury brand -

Prior to the worldwide launch of a cosmetic product, the client asked Business effiScience to fine tune its strategy based on a thorough analysis of its international customer base. Business effiScience precisely defined the size and geography of each segment, and recommended an initiative in the United Kingdom on a precise market sub-segment that ended-up as one of the most successful of the launch.

Estimated payback: $18.5m in revenues for the first year after launch.